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For product teams deciding what to build, position, price, or test next

Synthetic concept testing, built for go/no-go decisions.

Describe an idea, choose the audience, and get a directional report with objections, simulated quotes, reliability, and next actions before you build.

Request an inviteView sample report

Invite-only while we work closely with early product teams.

Sample report

Verdict: promising, but narrow the first audience

medium reliability

Simulated founders liked the speed promise. Skeptics wanted proof that the output is grounded and not a generic AI answer.

Go / no-go verdict
Top objections
Respondent voices
Reliability readout
Recommended next action

What to do next

Test a founder-only cohort against a PM / researcher cohort, then re-run after adding proof points.

1

Workspace

Brand or product context

2

Cohort

The audience to test

3

Study

The decision question

4

Run

Synthetic responses

5

Report

Verdict and next action

What you get

The report is the product proof.

Cohort starts with a structured decision artifact: what worked, what failed, which audience reacted differently, and what to test next. Setup exists to make that report more useful, not to make you learn a research system upfront.

Human-readable rationales

Every score includes the why: objections, enthusiasm, hesitation, and the quotes behind the pattern.

Decision report, not a dashboard

Verdict, reliability, audience differences, objections, price sensitivity, and a recommended next action.

Minutes, not weeks

No fielding or panel recruiting for early triage. Describe the idea, run the panel, read the report.

How we keep it honest

  • Synthetic respondents are directional, not real customer interviews.
  • Reports show reliability and caveats before you over-trust a result.
  • Evidence-linked workspace documents can ground study design and synthesis.
  • Best used before spending time or money on build, positioning, pricing, or research.

What to bring

You do not need a finished research plan. Any of these are enough to start:

A rough product ideaPositioning copy or a deckA URL or short product briefAn audience hypothesisOptional customer transcripts or notes

Invite access

Request access to Cohort

Tell us what you want to test and what team you are on. We will review your request and send next steps if Cohort is a fit.

After approval: create a workspace, build your first cohort, draft a study, run the simulation, and read the decision report.

Request an invite

Low friction is fine. A rough idea and work email are enough.

No spam. We use this only to review access and understand whether Cohort is a fit.